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Travel & Tourism 7096/22 Oct Nov 2024

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Laura Bellini

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1. Marketing and Public Relations – Analyzing the Green Button Campaign and explaining its timing, public relations strategies, and the importance of costs when launching a promotional campaign. 2. Tourism Promotion and Branding – Examining Barcelona Food Adventures’ features, pricing policies, and the significance of destination branding. 3. Distribution Channels – Discussing the advantages of using retailers in distribution for tourism and hospitality services. 4. Accommodation Choices – Identifying types of accommodation, reasons for choosing holiday homes, and the impact of infrastructure on tourism. 5. Perishability in Tourism – Exploring how perishability affects accommodation sector businesses and the management of resorts. 6. Product Life Cycle – Understanding the growth stage in a resort′s life cycle, analyzing marketing strategies, and selecting family-friendly facilities.
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