1. Business Activity & Ownership – Different business structures impact objectives, decision-making, and growth. Multinational companies and globalization influence markets.
2. People in Business – Communication, recruitment, selection, and motivation are essential for workplace efficiency and employee performance.
3. Business Finance – Financial management involves sources of finance, cash flow forecasting, cost analysis, and financial statements for decision-making.
4. Marketing Principles – Market research, segmentation, and the 4Ps (Product, Price, Place, Promotion) are fundamental for targeting consumers effectively.
5. Business Operations – Productivity, lean production, economies of scale, and technology enhance efficiency and competitive advantage.
6. Exam Preparation – Understanding business concepts, financial terms, and case study analysis is crucial for exam success.

Mark William
Classification: Student Book
Page count: 490
Viewed: 234
Last update: 18 days ago
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