1. Business Objectives and Strategy - Corporate objectives, corporate strategy theories, SWOT analysis, external influences 2. Decision-Making Techniques & Assessing Competitiveness - Sales forecasting, investment appraisal, decision trees, financial statement interpretation, ratio analysis, human resources 3. Business Growth & Influences on Business Decisions - Organic and inorganic growth, stakeholder vs. shareholder models, business ethics 4. Managing Change & Globalisation - Key factors in change, contingency planning, trade growth, protectionism, trading blocs 5. Global Markets and Business Expansion - Market assessment, production location evaluation, mergers, global expansion risks 6. Global Marketing & Industries - Marketing strategies, niche markets, cultural/social factors, multinational corporations′ impact, business ethics