1. Meeting Customer Needs and Market Analysis - Market research, market positioning, demand and supply, price elasticity, income elasticity 2. Marketing Strategy and People Management - Marketing objectives, product design, branding, pricing strategies, staffing approaches, recruitment, motivation, leadership 3. Entrepreneurship and Business Planning - Entrepreneurial roles and characteristics, business objectives, planning, internal and external finance, liability 4. Financial Management and Planning - Sales revenue, cost forecasting, break-even analysis, cash flow management, budgeting, liquidity, profit, business failure 5. Resource Management and Operational Efficiency - Productivity, efficiency, capacity utilization, inventory control, quality management 6. External Influences on Business - Economic influences, legislation, competitive environment