1. Business Finance and Profitability: Financial calculations (gross profit margin, markup, break-even point), impact of exchange rates, and benefits of cost control.

2. Market Research and Business Growth: Primary vs. secondary market research, customer trends, importance of adapting to market changes, and competitive pricing.

3. Human Resource Management and Operations: Employee motivation techniques, recruitment strategies (temporary vs. permanent contracts), training methods, and job production.

4. Marketing and Customer Engagement: Promotional strategies, importance of customer reviews on social media, pricing decisions, and customer retention techniques.

5. Operational Strategies and Business Expansion: Break-even analysis, impact of economies and diseconomies of scale, advantages of venture capital, and strategic investment decisions.

6. Decision Making and Strategic Planning: Justification of financial and operational options, evaluation of advertising effectiveness, and importance of business response to market competition.