1. Business Finance and Profitability: Financial calculations (gross profit margin, markup, return on capital employed), impact of exchange rates, and financial decision-making.
2. Human Resources and Employee Management: Recruitment processes, training and motivation strategies, job structures (part-time vs. job sharing), and performance management.
3. Marketing and Competitive Strategy: Promotional strategies, customer retention methods, market segmentation, and the importance of marketing in product launches.
4. Operations and Business Expansion: Break-even analysis, production methods (batch vs. flow production), factors influencing factory location, and financial planning for growth.
5. Corporate Social Responsibility and Ethics: Community engagement, environmental sustainability, ethical sourcing, and corporate public relations strategies.
6. Strategic Decision-Making and Business Growth: Cost-benefit analysis, impact of financial ratios on decision-making, government regulations, and business response to market changes.

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Classification: Paper 2
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Last update: 6 months ago
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