1. Business Finance and Profitability: Calculation of gross profit margin, markup percentage, break-even analysis, revenue impacts, and the effects of exchange rates on international transactions.
2. Market Research and Competitive Advantage: Importance of branding, primary vs. secondary research, pricing strategies, segmentation, and promotional strategies.
3. Human Resources and Employee Management: Recruitment practices, employee retention strategies, motivational techniques, training methods, and impact of wage increases.
4. Operations and Business Expansion: Financial objectives beyond revenue, liquidity analysis, break-even analysis limitations, quality control, and just-in-time inventory management.
5. Strategic Decision Making and Business Growth: Justification of financial investment in technology, advantages of sole traders vs. private limited companies, and benefits of business location selection.
6. Corporate Social Responsibility and Ethical Considerations: Sustainability in operations, impact of minimum wage increases, use of ethical suppliers, and long-term strategic growth decisions.

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Classification: Paper 1
Page count: 20
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Last update: 6 months ago
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