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Business 4BS1/01 November 2020

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1. Business Finance and Profitability: Calculation of gross profit margin, markup percentage, break-even analysis, revenue impacts, and the effects of exchange rates on international transactions. 2. Market Research and Competitive Advantage: Importance of branding, primary vs. secondary research, pricing strategies, segmentation, and promotional strategies. 3. Human Resources and Employee Management: Recruitment practices, employee retention strategies, motivational techniques, training methods, and impact of wage increases. 4. Operations and Business Expansion: Financial objectives beyond revenue, liquidity analysis, break-even analysis limitations, quality control, and just-in-time inventory management. 5. Strategic Decision Making and Business Growth: Justification of financial investment in technology, advantages of sole traders vs. private limited companies, and benefits of business location selection. 6. Corporate Social Responsibility and Ethical Considerations: Sustainability in operations, impact of minimum wage increases, use of ethical suppliers, and long-term strategic growth decisions.
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