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Business 4BS1/01R November 2020

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1. Business Finance and Profitability: Markup calculation, break-even point analysis, revenue increase percentage, gross profit margin, and operating profit margin. 2. Market Research and Competitive Strategy: Primary and secondary market research methods, pricing strategies, segmentation, and branding importance. 3. Human Resources and Employee Management: Benefits of job share arrangements, employee motivation techniques, recruitment methods, and the role of human resources. 4. Marketing and Business Growth: Promotional strategies, impact of poor customer service, pricing decisions, customer retention strategies, and digital marketing advantages. 5. Operations and Business Expansion: Just-in-time (JIT) stock control, economies of scale, break-even analysis, cost-benefit of casual staff, and factors influencing business location. 6. Corporate Responsibility and Ethical Business Practices: Environmental sustainability, corporate social responsibility, government regulations, and ethical business decision-making.
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