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Business 4BS1/02 May June 2021

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1. Business Finance and Profitability: Financial calculations including gross profit margin, operating profit margin, return on capital employed (ROCE), and break-even analysis. 2. Market Research and Competitive Strategy: Use of primary and secondary market research, pricing strategies, customer segmentation, and branding. 3. Human Resources and Employee Motivation: Training methods (on-the-job vs. off-the-job), recruitment practices, impact of wage structures, and employee retention strategies. 4. Operations and Business Growth: Cost management, production efficiency, benefits of batch production, impact of financial ratios on business performance, and economies of scale. 5. Marketing and Consumer Behavior: Promotional methods (e-newsletters vs. targeted online advertising), special offers, customer loyalty programs, and brand awareness strategies. 6. Corporate Responsibility and Strategic Planning: Health and safety compliance, sustainability practices, investment decision-making, and business expansion strategies.
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