1. Business Finance and Profitability: Financial calculations including gross profit margin, operating profit margin, return on capital employed (ROCE), and break-even analysis.
2. Market Research and Competitive Strategy: Use of primary and secondary market research, pricing strategies, customer segmentation, and branding.
3. Human Resources and Employee Motivation: Training methods (on-the-job vs. off-the-job), recruitment practices, impact of wage structures, and employee retention strategies.
4. Operations and Business Growth: Cost management, production efficiency, benefits of batch production, impact of financial ratios on business performance, and economies of scale.
5. Marketing and Consumer Behavior: Promotional methods (e-newsletters vs. targeted online advertising), special offers, customer loyalty programs, and brand awareness strategies.
6. Corporate Responsibility and Strategic Planning: Health and safety compliance, sustainability practices, investment decision-making, and business expansion strategies.

omer uner
Classification: Paper 2
Page count: 20
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Last update: 6 months ago
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