1. Business Finance and Profitability: Financial calculations (gross profit margin, markup, break-even analysis), importance of retained profits, and impact of exchange rates.
2. Market Research and Competitive Strategy: Primary vs. secondary research, importance of customer segmentation, pricing strategies, and promotional methods.
3. Human Resources and Employee Management: Employee motivation techniques, recruitment strategies, benefits of part-time staff, and financial vs. non-financial incentives.
4. Operations and Business Expansion: Break-even analysis, economies of scale, production methods (batch vs. job), and financial planning for business growth.
5. Marketing and Consumer Relations: Role of branding, benefits of public relations, customer retention strategies, and social media marketing.
6. Corporate Strategy and Decision Making: Evaluation of financial data, justifying investment decisions (crowdfunding vs. retained profits), assessing external business factors, and corporate responsibility.

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Classification: Paper 1
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Last update: 6 months ago
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