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Business 4BS1/02 November 2021

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1. Market Research and Consumer Insights: Importance of primary vs. secondary market research, defining demographics, and impact of customer loyalty strategies. 2. Financial Performance and Business Growth: Calculation of revenue, profit margins, return on capital employed (ROCE), and sources of long-term finance like share capital. 3. Business Operations and Cost Efficiency: Role of robotics in manufacturing, quality control in production, and benefits of locating factories near labor sources. 4. Workforce Management and Motivation: Comparison of financial vs. non-financial employee motivation, benefits of off-the-job training, and employee retention strategies. 5. Marketing and Pricing Strategies: Justification of promotional pricing vs. competition pricing for product launches and advantages of sponsorship in business promotion. 6. Multinational Business Expansion and Competition: Benefits of being a multinational corporation, exchange rate impact on pricing, and reasons for Huawei’s global investment strategies.
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