1. Market Research and Consumer Insights: Importance of primary vs. secondary market research, defining demographics, and impact of customer loyalty strategies.

2. Financial Performance and Business Growth: Calculation of revenue, profit margins, return on capital employed (ROCE), and sources of long-term finance like share capital.

3. Business Operations and Cost Efficiency: Role of robotics in manufacturing, quality control in production, and benefits of locating factories near labor sources.

4. Workforce Management and Motivation: Comparison of financial vs. non-financial employee motivation, benefits of off-the-job training, and employee retention strategies.

5. Marketing and Pricing Strategies: Justification of promotional pricing vs. competition pricing for product launches and advantages of sponsorship in business promotion.

6. Multinational Business Expansion and Competition: Benefits of being a multinational corporation, exchange rate impact on pricing, and reasons for Huawei’s global investment strategies.