1. Airline Industry Analysis – Calculation of percentage growth in air passenger numbers between 2015 and 2016 using given statistical data. 2. Pricing Strategies – Illustration of a supply and demand diagram to analyze the impact of fluctuating jet fuel prices on airline ticket pricing. 3. Digital Business Models – Assessment of the consequences for a business, such as Spirit Airlines, of selling tickets exclusively online. 4. Market Positioning – Evaluation of the significance of market positioning in the success of businesses like Emirates. 5. Corporate Structure – Comparison of a tall versus flat organizational structure for a company such as Rolls-Royce and recommendation of the most suitable model. 6. Multinational Business Strategies – Calculation of tax savings if Pfizer had relocated its headquarters to Ireland, highlighting corporate tax implications in different jurisdictions.