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Business 9BS0/01 May June 2018

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1. Income Elasticity of Demand – Calculation of income elasticity of demand for takeaway meals using given statistical data. 2. Product Design Adaptation – Analysis of how Hot Chip can modify its product design to align with consumer eating behaviors. 3. Market Research Strategy – Assessment of the advantages of using quantitative market research data for business decision-making. 4. Entrepreneurial Role Evaluation – Examination of whether creating and setting up a business is the most crucial role of an entrepreneur. 5. Leadership Style Selection – Evaluation of autocratic vs. democratic leadership styles for managing fast-food outlets and recommendation of the most suitable approach. 6. Economic Factors in Business Strategy – Consideration of economic trends affecting business operations, such as pricing strategies and competitive positioning.
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