1. Income elasticity of demand for holidays – Evaluating why the demand for holidays is income elastic, considering economic fluctuations and consumer preferences. 2. Global expansion challenges for Disney – Assessing the factors influencing the success of Disney’s market entry in China, including government involvement, cultural preferences, and competition. 3. Exchange rate impacts on UK tourism – Analyzing how fluctuations in exchange rates affect UK consumers’ holiday choices, comparing domestic and international travel demand. 4. Strategic growth options for Live the Adventure Ltd – Weighing the benefits of expanding existing operations versus launching winter activity holidays in Europe, considering financial and non-financial factors. 5. Effect of economic uncertainty on holiday trends – Investigating shifts in UK holiday trends, including increased preference for all-inclusive holidays due to economic instability. 6. Competitive pressures in the Chinese theme park industry – Examining the impact of competition from local and global firms on Disney and other Western theme park brands in China.