1. Supply and Demand Impact – Illustration of a supply and demand diagram to show the effect of fluctuating gold prices on the luxury watch market. 2. Product Orientation and Brand Positioning – Explanation of the importance of product orientation for Rolex in maintaining its luxury brand image. 3. Entrepreneurial Creativity – Assessment of the role of creativity in the success of Hans Wilsdorf, the founder of Rolex. 4. Marketing Mix Strategies – Evaluation of the significance of distribution (place) in Rolex’s marketing strategy. 5. Business Structure Comparison – Analysis of the advantages and disadvantages of Rolex remaining a private limited company versus becoming a public limited company. 6. Global Market Expansion – Discussion on strategic decisions for Rolex’s future competitiveness in the luxury watch industry.