Business 9BS0/02 May June 2022
omer uner
1. Gearing Ratio Change – Calculating the difference in easyJet′s gearing ratio between 2019 and 2020 to assess financial stability.
2. Impact of Capacity Utilization – Evaluating the effect of reduced aircraft capacity utilization in 2020 on easyJet’s profitability.
3. Porter’s Five Forces Analysis – Assessing whether the bargaining power of buyers is the most significant external influence on easyJet’s business strategy.
4. Jet Fuel Price Impact – Examining how changes in jet fuel prices between 2015 and 2018 affected easyJet’s working capital management.
5. Strategic Profitability Improvement – Comparing the feasibility of investing in electric and hydrogen-powered aircraft versus expanding the package holiday market.
6. Financial Decision Making – Evaluating easyJet’s options to enhance profitability through technological investment or market expansion.
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