1. Income Elasticity of Demand and Food Delivery – Explanation of how demand for online food delivery services like Deliveroo is influenced by income elasticity. 2. Commission-Based Pay for Workers – Analysis of why food delivery platforms pay workers based on commission instead of fixed wages. 3. Emotional Branding Strategy – Assessment of the impact of emotional branding on Deliveroo’s brand positioning and customer loyalty. 4. Value of Secondary Market Research – Evaluation of the usefulness of secondary market research data for Deliveroo’s marketing strategies. 5. Motivation Theories in Workforce Management – Comparison of FW Taylor’s and Frederick Herzberg’s motivation theories to determine the best approach for improving delivery rider motivation. 6. Strategic Business Decision-Making – Discussion on Deliveroo’s potential business strategies to enhance market presence and competitiveness.