1. Sugar-Free Sweets Market Growth – Calculation of the change in value of sugar-free sweets sales between 2018 and 2023 based on given percentage projections. 2. Value Addition in Confectionery – Analysis of how Bon Bon’s increases product value through packaging and branding. 3. Market Strategy Trade-Offs – Assessment of the consequences for Bon Bon’s of not having mass market ambitions. 4. Product Portfolio Management – Evaluation of the impact of continuing to sell ‘Traffic Light Lollies,’ categorized as a ′dog′ in Bon Bon’s portfolio. 5. B2B vs. B2C Expansion – Comparison of the benefits and drawbacks of Bon Bon’s increasing sales as a B2B company versus transitioning to a B2C model. 6. Profitability and Business Model Adaptation – Recommendation of the most effective strategy for Bon Bon’s to enhance profitability.