1. Exam structure: three sections (A–C), total 80 marks; covers commercial documentation, ecommerce logistics, payment methods, trade organizations, global business communication, and financial analysis.
2. Key topics: leasing, credit note, advice note, inventory turnover, informative advertising, insurance, videoconferencing, profit margin, ecommerce platforms (WeChat Pay), email in customer relations.
3. Real-world cases: H\\&M (profit margin, global marketing, payment convenience via mobile), IAC wholesaler in Pakistan (trade associations, stall in Berlin, payment across currencies), Go4Fresh shop promotion (gift vs. cinema ad strategy).
4. Applied calculations: profit margin %, statement of account completion, credit balances, impact of mark-up on pricing decisions, freight percentage breakdown in EU.
5. Business operations: DHL logistics network (air, rail, mail), cold storage warehouse need, ecommerce expansion in countries without physical presence, insurance and bad debt risks.
6. Analytical tasks: evaluating promotional methods, comparing communication tools (email, videoconferencing), trade body influence on international growth, ecommerce benefits for SMEs, international logistics choice justification.