Commerce 4CM1/01R June 2022
omer uner
1. Three-section paper (A–C), total 80 marks, focus on commercial operations, risk management, ecommerce logistics, insurance principles, payment methods, and global trade practices.
2. Key concepts: chain of distribution, cash-and-carry, compensation, quota justification, outsourcing benefits, pooling of risks, voluntary chain, own label strategy, brand logo importance.
3. Business case studies: Magonn (discount pricing and consumer impact), Pomelo Myanmar (Fair Trade craft business and fire insurance), Salon du Chocolat (franchising vs partnership growth), Sugarfina (retail operations, customer satisfaction, logo strategy).
4. Calculations and evaluations: % discount calculation, exchange rate comparison, mobile user estimation, claim form necessity, monthly installment math, statistical data interpretation.
5. Topics in ecommerce: online delivery methods, payment flexibility (click-and-collect vs self-scan checkout), logistics improvement, customer experience enhancement, business expansion strategy.
6. Real-world applications: Takealot mobile usage analysis, Tryaksh Sri Lanka (online electronics retail, product insurance, warehouse theft claim), H\\&M, DHL logistics, trading blocs, and cold storage.
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