1. Total marks: 80; divided into Section A (definitions, MCQs, calculations), Section B (Fairafric ethical chocolate business), Section C (Hyundai promotional strategies).
2. Core commercial topics: factoring, mark-up, cold storage, inventory turnover, videoconferencing, government grants, share price trends, store cards, ecommerce payment trends (Philippines).
3. Financial analysis: gross profit margin, dividends, long-term finance options, comparison of crowdfunding vs bank loans for Fairafric expansion.
4. Logistics and operations: use of bonded warehouses, FOB destination, cold storage benefits, fleet ownership, shipping containers, Shopify payment fees.
5. Marketing strategies: Hyundai′s global sponsorships, motor show presence, digital advertising in Europe, social media for ethical promotion, online presence for brand growth.
6. Case studies and application: Nestlé logistics and profit, Fairafric international ethical branding, Aranáz luxury ecommerce, Hyundai global brand awareness, ecommerce trends and risks.