1. Total marks 80; Paper code 4CM1/01; sections: definitions, case-based application, extended scenario analysis; key topics include insurance, ecommerce, mcommerce, EPOS, retail strategy. 2. Core concepts: trading bloc, division of labour, utmost good faith, subrogation, public liability insurance, proposal form, cooperatives, tariffs, faulty goods, mobile premium analysis. 3. Case studies: Game (SA) pricing & EPOS, Truworths (SA) retail insurance coverage, Amazon Prime (India), The Pet Safari (Malaysia) club discount, Sri Lanka Insurance (marine vs. auto coverage). 4. Calculations: monthly bike payment, currency conversion (GBP to INR), trade loss payout (Thai Baht), phone insurance premiums, 15% discount on purchases. 5. Applied commerce: advantages of bricks-and-clicks, clause usage in insurance, customer complaint methods, warehouse location strategy, ecommerce logistics, faulty product return timing. 6. Evaluation focus: insurance policy design, risk reduction, ecommerce strategy, warehouse placement justification, mobile retailing benefits, loyalty programs, claims analysis.