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Business WBS11/01 June 2023

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Psat Paper Lesson
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1. Product differentiation definition: distinguishing products through unique features, quality, or branding to create competitive advantage and appeal to specific customer segments. 2. Supply and demand analysis of increased advertising impact on sportswear market: increased demand, potential price increase, and quantity adjustment. 3. Customer loyalty development methods for Li-Ning: loyalty programs, personalized services, quality assurance, customer engagement strategies. 4. Leadership transition challenges for Li: scaling management, delegation difficulties, maintaining company culture, communication barriers, decision-making complexity. 5. Market segmentation advantages for Li-Ning: targeted marketing, improved customer satisfaction, efficient resource allocation, enhanced competitive positioning, product customization. 6. Pricing strategy factors for UK food box businesses: cost structures, competitor pricing, customer demand elasticity, brand positioning, market trends, distribution costs.
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