1. Risk definition, market mapping benefits for startup business analysis, employee treatment as asset advantages, psychological pricing advantages in restaurant sector, random sampling disadvantages in market research, barriers to entrepreneurship challenges. 2. Marketing objectives definition, price elasticity of demand calculation, factors influencing demand changes beyond price. 3. Market research methods, sampling techniques, employee value management, pricing strategy psychology, entrepreneurship challenges. 4. Demand elasticity measurement, market positioning analysis, human resource valuation, pricing impact on consumer behavior, startup risk management. 5. Practical application of marketing tools in business context, importance of employee perception in organizational success, use of sampling methods for market data collection, psychological pricing to influence sales. 6. Business decision-making indicators, marketing performance metrics, human capital vs cost accounting, sampling bias risks, entrepreneurship obstacles.