1. Quality definition, capacity utilization, margin of safety, pricing strategy, and business operations in transport services (Arditi Tours). 2. Capacity utilization calculation, under-utilization issues, frequency of bus journeys, operational decisions, and market demand analysis. 3. Margin of safety concept, risk assessment, cost and revenue analysis, breakeven points, and profitability concerns. 4. Pricing strategy impact, revenue maximization, price elasticity, competitive pricing, and sales revenue forecasting. 5. Brand definition, trademark registration, intellectual property protection, brand identity, and competitive advantage in food product market (Salsa Valentina). 6. Competitiveness strategies for businesses in a crowded market, branding, differentiation, and marketing approaches.