1. Consumer culture—identity through consumption, branding importance, lifestyle marketing, materialism, symbolic goods 2. Norms as relative—cultural variability, smoking acceptability shift, graffiti interpretation differences, time-based norm changes 3. Sexual identity attitudes—traditional heteronormativity, generational value shifts, LGBTQ+ visibility, social stigma, conservative resistance 4. Same-sex equality—shared domestic roles, negotiation-based dynamics, gender role rejection, mutual emotional support 5. Living alone trends—individualism rise, delayed marriage, career focus, ageing population, urban living preference 6. Nuclear family functionality—Parsons’ theory, social stability, functional prerequisites, criticisms of diversity ignorance, postmodern critiques