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Business 9609/11 May June 2022 | Cambridge AS Level Past Papers With Mark Scheme

1. Defining social enterprises and explaining their dual focus on profitability and social/environmental objectives.

2. Highlighting advantages of social enterprises, such as enhanced reputation and customer loyalty through ethical practices.

3. Defining emotional intelligence and analyzing benefits of autocratic leadership, including faster decision-making and clear authority.

4. Explaining how price elasticity of demand affects pricing strategies, emphasizing demand sensitivity to price changes.

5. Defining Computer-Aided Manufacture (CAM) and exploring disadvantages, such as high implementation costs and potential staff redundancies.

6. Analyzing the 4Cs framework (Customer, Cost, Convenience, Communication) in market share growth strategies.

7. Evaluating the usefulness of secondary market research for launching luxury products, considering cost efficiency and existing data insights.

8. Discussing the effectiveness of non-financial motivators in enhancing employee engagement and productivity in the construction sector.

9. Analyzing benefits of break-even analysis, including cost control and profitability forecasting.

10. Assessing suitable finance sources for private limited companies, such as retained earnings, loans, or equity, to support expansion projects.
CIE AS & A Level Business (9609) Jun 2022

Laura Bellini

Classification: Paper 1
Page count: 4
Viewed: 77
Last update: 12 days ago
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